Privacy Policy - Milan Open Tour | Double-decker tourist buses for visiting Milan

This portal collects some Personal Data from its Users.

This document can be downloaded in PDF format via the following link LINK.

Data Controller

MILANOPENTOUR LIMITED LIABILITY CONSORTIUM COMPANY

Via Enrico Fermi n. 9 – 20057 Assago (MI)

Owner's email address: commerciale@milanopentour.com

Types of Data collected
Among the Personal Data collected by this Application, either independently or through third parties, there are: Cookies; Usage Data; email address.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the Data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to provide such Data, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from providing such Data, without this having any consequence on the availability or operation of the Service.
Users who have doubts about which data are mandatory are encouraged to contact the Data Controller.
Any use of Cookies – or other tracking tools – by this Application or by the owners of third-party services used by this Application is intended to provide the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published, or shared through this Application.

Method and place of processing of the collected data
Treatment methods
The Data Controller takes appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data.
Processing is carried out using computer and/or electronic means, following organizational methods and procedures strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other parties involved in the operation of this Application (administrative, sales, marketing, legal, and system administrators) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, and communications agencies) may have access to the Data, also appointed, if necessary, as Data Processors by the Data Controller. The updated list of Data Processors may be requested from the Data Controller at any time.

Place
The Data is processed at the Data Controller's operating offices and in any other locations where the parties involved in the processing are located. For further information, please contact the Data Controller.
The User's Personal Data may be transferred to a country other than their own. For further information on the place of processing, the User can refer to the section containing details on the processing of Personal Data.

Retention period
Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be stored for a longer period due to any legal obligations or on the basis of the Users' consent.

Purpose of Processing Collected Data
The User's Data is collected to allow the Owner to provide its Service, comply with legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), identify any malicious or fraudulent activity, as well as the following: Hosting and backend infrastructure, Infrastructure monitoring, Statistics, Displaying content from external platforms, Heat mapping and session recording, Contact management and sending messages, SPAM protection, Remarketing and behavioral targeting, Advertising, and Traffic optimization and distribution.

To obtain detailed information on the purposes of the processing and on the Personal Data processed for each purpose, the User may refer to the section "Details on the Processing of Personal Data".

Details on the processing of personal data
Personal Data is collected for the following purposes and using the following services:

Managing contacts and sending messages
This type of service allows you to manage a database of email contacts, telephone contacts, or contacts of any other type, used to communicate with the User.
These services may also allow us to collect data relating to the date and time the messages were viewed by the User, as well as the User's interaction with them, such as information on clicks on links included in the messages.

Brevo (Sendinblue SAS)
Brevo is an email address management and message sending service provided by Sendinblue SAS
Personal data processed: email, first name, last name, company name, address, telephone number, sector.

Place of processing: France – Privacy Policy.

Heat mapping and session recording
Heat mapping services are used to identify which areas of a page are subject to cursor movements or mouse clicks in order to determine which ones attract the most interest. These services allow us to monitor and analyze traffic data and track user behavior.
Some of these services may record sessions and make them available for later viewing.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a heat mapping and session recording service provided by Hotjar Ltd.
Hotjar honors generic "Do Not Track" headers. This means that the browser can tell the script not to collect any user data. This setting is available in all major browsers. More information on opting out from Hotjar is available here.
Personal Data processed: Cookies; Usage Data; various types of Data as specified in the service's privacy policy.

Place of processing: Malta – Privacy Policy – Opt Out.

Hosting and backend infrastructure
This type of service has the function of hosting data and files that allow this Application to function, allow its distribution and provide a ready-to-use infrastructure to provide specific features of this Application.
Some of these services operate through servers geographically distributed in different locations, making it difficult to determine the exact location where the Personal Data is stored.

Hetzner Online GmbH
is a hosting and backend service provided by Hetzner Online GmbH

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: Germany – Privacy Policy

Infrastructure monitoring
This type of service allows this Application to monitor the use and behavior of its components, to allow for improved performance and functionality, maintenance, or troubleshooting.
The Personal Data processed depends on the characteristics and implementation method of these services, which by their nature filter the activity of this Application.

Uptime Robot (Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.)
Uptime Robot is a monitoring service provided by Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.
Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: Türkiye – Privacy Policy

SPAM Protection
This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, in order to filter it from parts of traffic, messages and contents recognized as SPAM.

Google reCAPTCHA (Google LLC)
Google reCAPTCHA is a SPAM protection service provided by Google LLC.
Use of the reCAPTCHA system is subject to Google's privacy policy and terms of use. To understand Google's use of data, please consult Google's partner policy.
Personal Data processed: Cookies; Usage Data.

Place of processing: United States – Privacy Policy

Advertising
Some of the services listed below may use Tracking Tools to identify the User, or use behavioral retargeting, i.e., display personalized ads based on the User's interests and behavior, or measure ad performance. For more information, we recommend checking the privacy policies of the respective services. These services generally offer the option to disable such tracking. In addition to any opt-out features provided by any of the services listed in this document, the User can learn more about how to disable interest-based ads in the "How to disable interest-based advertising" section of this document.

Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)
Meta ads conversion tracking (Meta pixel) is a statistics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed within this Application. The Meta pixel tracks conversions that can be attributed to Facebook, Instagram, and Audience Network ads.

Personal Data processed: Usage Data; Tracking Tools.

Place of processing: Ireland – Privacy Policy – Opt out.

Using Google Ads

Our website uses Google Ads, an advertising service provided by Google LLC. Google Ads uses cookies and similar technologies to display relevant ads to users who have visited our site or other websites. These cookies allow us to collect information about how users use the site, such as the pages visited and the actions performed.

The information collected by Google is managed in accordance with the Privacy Policy by Google.
You can opt out of personalized advertising from Google by visiting Settings Google Ads.

Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to track User behavior.

Google Tag Manager (Google Inc.)
Google Tag Manager is a statistics service provided by Google Inc.
Personal Data processed: Cookies; Usage Data.

Place of processing: United States – Privacy Policy

Google Analytics (Universal Analytics) with anonymized IP (Google Inc.)
Google Analytics (Universal Analytics) is a web analytics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller processes the data, (“Google”). Google uses the Personal Data collected to track and examine the use of this Application, compile reports, and share them with other Google services.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
This Google Analytics integration anonymizes your IP address. This anonymization works by shortening Users' IP addresses within European Union member states or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and shortened within the United States. To understand Google's use of data, please consult Google's partner policy.
Personal Data processed: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Facebook Analytics for Apps
Facebook Analytics for Apps is a statistics service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages the processing of the Data,

Personal Data processed: Usage Data; Tracking Tool; various types of Data as specified in the service's privacy policy.

Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is a statistics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can provide the Owner with information on traffic and interactions on this Application.

Personal Data processed: Usage Data; Tracking Tools.

Place of processing: Ireland – Privacy Policy – Opt out.

Learn how to opt out of interest-based ads

In addition to any opt-out functions provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the dedicated section of the Cookie Policy.

Further information on the processing of Personal Data

Contact Form
Personal data processed: email, first name, last name, company name, address, telephone number, sector.

More information for users
Legal basis for processing
The Data Controller processes Personal Data relating to the User if one of the following conditions applies:

the User has given consent for one or more specific purposes.
processing is necessary for the performance of a contract with the User and/or for the execution of pre-contractual measures;
processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller;
processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.
However, it is always possible to ask the Data Controller to clarify the specific legal basis for each processing and, in particular, to specify whether the processing is based on the law, provided for by a contract, or necessary to conclude a contract.

Learn more about retention time
Unless otherwise indicated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected and may be stored for a longer period due to any legal obligations or on the basis of the Users' consent.

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User will be retained until such contract has been fully performed.
Personal Data collected for purposes related to the Data Controller's legitimate interest will be retained until such interest is fulfilled. Users may obtain further information regarding the legitimate interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.

When processing is based on the User's consent, the Data Controller may retain the Personal Data for a longer period until such consent is revoked. Furthermore, the Data Controller may be required to retain Personal Data for a longer period to comply with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiration of this period, the right to access, erasure, rectification, and the right to data portability can no longer be exercised.

User rights under the General Data Protection Regulation (GDPR)
Users may exercise certain rights with reference to the Data processed by the Data Controller.

In particular, within the limits established by law, the User has the right to:

withdraw consent at any time. The User may revoke the consent to the processing of his/her Personal Data previously expressed.
object to the processing of your data. The User may object to the processing of his/her Data when it occurs pursuant to a legal basis other than consent.
access your data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing and to receive a copy of the processed Data.
verify and request rectification. The User can verify the accuracy of his/her Data and request its updating or correction.
obtain restriction of processing. The User may request the restriction of the processing of their Data. In this case, the Data Controller will not process the Data for any purpose other than its storage.
obtain the deletion or removal of your Personal Data. The User may request the Data Controller to delete his/her Data.
receive your Data or have it transferred to another owner. The User has the right to receive his/her Data in a structured, commonly used and machine-readable format and, where technically feasible, to obtain its transfer to another controller without hindrance.
lodge a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Users have the right to obtain information regarding the legal basis for the transfer of Data abroad, including to any international organization governed by international law or consisting of two or more countries, such as the UN, as well as regarding the security measures adopted by the Owner to protect their Data.

Details on the right to object
When Personal Data is processed in the public interest, in the exercise of official authority vested in the Data Controller, or to pursue a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.

Users are informed that, if their Data is processed for direct marketing purposes, they can object to the processing at any time, free of charge and without providing any justification. If Users object to the processing for direct marketing purposes, their Personal Data will no longer be processed for such purposes. To learn whether the Data Controller processes Data for direct marketing purposes, Users can refer to the relevant sections of this document.

How to exercise your rights
To exercise their rights, Users may submit a request to the Data Controller's contact details indicated in this document. The request is free of charge, and the Data Controller will respond as quickly as possible, in any case within one month, providing the User with all the information required by law. Any rectification, erasure, or restriction of processing will be communicated by the Data Controller to each recipient, if any, to whom the Personal Data has been disclosed, unless this proves impossible or involves a disproportionate effort. The Data Controller will inform the User of these recipients upon request.

Further information on treatment

Defense in court
The User's Personal Data may be used by the Data Controller in court or in the preparatory stages leading to possible legal action for the defense against abuse in the use of this Application or related Services by the User.

The User declares to be aware that the Data Controller may be required to disclose the Data by order of public authorities.

Specific information
Upon the User's request, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance
For operational and maintenance purposes, this Application and any third-party services it uses may collect system logs, which are files that record interactions and may also contain Personal Data, such as the User's IP address.

Information not contained in this policy
Further information regarding the processing of Personal Data may be requested from the Data Controller at any time using the contact details.

Changes to this privacy policy
The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application and, where technically and legally feasible, by sending a notification to Users via one of the contact details available to the Data Controller. Therefore, please check this page frequently, referring to the last modification date indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Data Controller will collect the User's consent again, if necessary.

Definitions and legal references

Personal Data (or Data)
Personal data is any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data
This information is collected automatically through this Application (including third-party applications integrated into this Application), including: the IP addresses or domain names of the computers used by the User who connects to this Application, the URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example, the time spent on each page) and the details relating to the path followed within the Application, with particular reference to the sequence of pages visited, the parameters relating to the operating system and the IT environment of the User.

User
The individual who uses this Application who, unless otherwise specified, coincides with the Data Subject.

Interested
The natural person to whom the Personal Data refers.

Data Controller (or Controller)
The natural person, legal person, public administration or any other entity that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Owner)
The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools used, including the security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Site
The hardware or software tool through which the Personal Data of Users is collected and processed.

Service
The Service provided by this Application as defined in the relevant terms (if any) on this site/application.

European Union (or EU)
Unless otherwise specified, any reference to the European Union contained in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookie
Cookies are Tracking Tools that consist of small portions of data stored within the User's browser.

Tracking Tool
By Tracking Tool we mean any technology—e.g., cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting—that allows Users to be tracked, for example by collecting or storing information on the User's device.

Legal references
Unless otherwise specified, this privacy policy applies only to this site.

Last modified: September 27, 2024